At Creative Connect, I led the social media efforts to spotlight African contemporary art and artists. My day-to-day involved following local exhibitions, fairs, and galleries, collecting artwork, and curating content that told stories with intention and care.

I wrote every caption for Instagram and LinkedIn, making sure each post wasn’t just beautiful, but meaningful. I worked closely with artists, documented their work, and translated their ideas into language that connected with our audience.

I also designed visuals, managed the posting schedule, and tracked engagement. Over time, I helped grow our follower base and drive deeper interaction with our content. My focus was simple: build a digital presence that matched the creativity of the work we were sharing.